#2- Spend more time directing your information in connecting to your reader by understanding their needs, rather than making it sound like you are simply talking about yourself. Let the reader know that you understand their plight. What problem are they dealing with and, importantly, how will YOU solve it. #1 - The most important information to communicate in your brochure is what exactly are you selling – service, product or otherwise? When you begin to craft the content for this, consider who your reader is. What exactly do you need in order to leave a lasting impression? Let’s look at some key elements to creating valuable content and appealing design that strikes a chord with your reader. Good news is you don’t need pop-up illustrations on your brochure to grab attention. Your brochure should reflect exactly this. We run small businesses, providing a solid service and we’d like to let people know. But let’s face it most of us aren’t running multimillion dollar companies. If you had an unlimited budget, sure….you could produce one super, amazingly clever brochure. 8 Tips for Writing Great Brochure Content
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